THE ICE BUCKET CHALLENGE BEFORE THERE WAS AN ICE BUCKET CHALLENGE. GRAHAM getting some help to chuck the smokes!
Jetzak hits the coast of Mid-Northern NSW! Look out for our new TV spots, online stories, Billboards and all the rest! Smoke Free Community campaign is live and here’s some insight into how we tackled this one…
We’ve been cruising the east coast, surfing, filming, playing sports, hanging out with great people - and all in the name of a Smoke Free Community! The local Aboriginal Medical Service's here are doing a great job getting on track to keep the messaging and community support strong. Healthy mind , spirit and body is the future ! Working with GALAMBILA AMS was great and gave us a real insight into the local community. From the outset we knew the only way to make this campaign a success would be to engage the community, really engage them - and boy do we know how to engage! Getting to know the community was the most important part of this campaign.
We had the chance to work with some incredible locals based in Mid North NSW and we had the pleasure of doing it in such a beautiful part of this country. Respects to the Gumbaynggirr people for having us on this beautiful part of Australia. We felt so welcome and even got smoked by elder Uncle Larry.
Typically the Executive Producer on a big campaign like this remains in the office whilst the production crew have all the fun in the field, but at Jetzak we’re a bit different. As the Executive Producer at Jetzak I prefer to be involved from inception through to the final stage of content delivery. We choose to work in this way which is great because we love shooting just as much as we enjoy working with clients on strategic communications - and this campaign had it all! We have the production and post-production capabilities and we work with clients to strategically maximise audiences online, through commercial networks and through various social media avenues. That’s why our campaigns have integrity - because we’re in it every step of the way & we love what we do!
The ‘Smoke Free Community’ campaign was a huge job but at the end of the day what it boiled down to was positivity! It’s just about saying ‘hey - why don’t we make quitting smoking a positive thing? Let’s just see what life’s like when you’re not addicted to the smokes.’ Sending a positive message has been the key to this campaign’s success!
We’ve had such a positive response to our ‘Smoke Free Community’ campaign i
We want to thank every one of the deadly people who shared their stories with us!
Watch their stories here http://smokefreecommunity.com.au/category/smokefree-tv/ and check out the rest of the site and get onto their facebook page and like like like!! https://www.facebook.com/healthylifeNSW?ref=bookmarks
Thanks for having us you mob! Until next time!
Ej & Nik
Call this a job!? Good times!
Alison Page “Once upon a time you were left out if you were a smoker, but now you’re kind of left out if you smoke.”
THESE GUYS LOOK LIKE THEYRE HAVING TOO MUCH FUN ! This is serious business!